JAY HEFFRON

A native of Clearwater and a graduate of Flagler College, Jay began his career as a journalist working as a stringer for the St. Petersburg Times sports desk before relocating to California. There he completed stints as both managing editor for Surfing magazine and senior editor for Surfer magazine. Jay then jumped the fence from editorial to advertising when he joined a division of Draft: FCB that specialized in youth advertising. He was the associate creative director on accounts such as Vans, PacSun, Activision and Casio G-SHOCK, and has worked on several other national brands including Target, Taco Bell, Oakley and Quiksilver. Jay has also traveled extensively and lived abroad in various places such as Nicaragua, Cost Rica, Chile, Argentina, Colombia, Kauai and others. He brings to THE DEPT. an extensive branding background and a culturally rich perspective that infuses his creativity with real world experience.
97 – THE YEAR JAY GOT INTO THE ADVERTISING BUSINESS.