Bayfront Medical Center

We were outside on the patio at Spark brainstorming the day before our internal deadline to come up with new campaign ideas for the launch of Bayfront Medical Center’s Baby Place hospital. Jay was thinking out loud, saying something about the idea being something really simple and short. Something about babies coming to life. Like maybe just one word…  “New” or “Welcome”… That’s when Will chimed in and said, “How about just — hello?” And that was it. We had a winner and the idea quickly made it into print ads, billboards, TV commercials in an all-out media blitz to bolster brand awareness for Bayfront’s state-of-the-art neonatal treatment facility.

04 – NUMBER OF BABIES FEATURED IN THE CAMPAIGN.