National apparel brand, LRG (Lifted Research Group) is a Southern California-based leader in the youth lifestyle market. It’s apparel is one of the top-selling brands in Macy’s and Nordstrom department stores and its reputation for innovation and creativity is legendary. Our friends at LRG called on The Dept. to develop an advertising campaign for their Skate Division that complemented the direction of the overall brand as well as promoted the introduction of four new additions to its skate team. The campaign — a seres of commercials that utilized the stop motion animation technique — incited such a huge response from the skateboard community and beyond that LRG asked us to expand the series as an ongoing project. The entire production of the spots, from set design, animation, filming, and editing was done by our team at The Dept. with the trust and encouragement of the amazing crew at LRG. More spots are in the works. Please stay tuned for the next installment.
08 – COMMERCIALS PRODUCED, FILMED, ANIMATED AND EDITED AT THE DEPT.