Youth lifestyle giant Oakley called on THE DEPT. to help develop its 2010 global brand campaign. The “Rebels” campaign tapped the brand’s unique position as an innovative force that always marches to its own beat, never allowing outside interference to sway its idealistic convictions. Throughout the extensive campaign, THE DEPT. worked alongside Oakley’s amazing internal creative team as well as iconic athletes such as Lance Armstrong, Shaun White, James “Bubba” Stewart and Bruce Irons.
53 – TOTAL ADS CREATED FOR OAKLEY BY THE DEPT.